Advertising is a form of promotion that aims to make more sales to a specific audience. It is one of the earliest forms of marketing that attempts to persuade its buyers to purchase, sell, or do something specific. The advertisement can be a limited market (targets a small audience) or public (targets a large audience) by using highly customized content (targets a large audience).

Why do we need advertising?


Advertising pits your firm against a competitor on a big platform. How you and your competitors react is essential because it shapes the market. Promotional advertising in conjunction with your competition, as part of an aggressive marketing campaign, can quickly result in big victories.

2. Making Demand

Sales projections are calculated before the process of making a product to rationalise the cost of production. Once a product has been created, sales must become a reality, and effective advertisements are how companies can introduce the product to the public.

3. Product Promotion

Creating product advertisements is an essential step in the lifecycle of a product. It provides an introduction to a brand and can be an excellent way to get your company to stand out there.

4. Control and monitoring

Today, digital advertising has evolved into a science. With the click of a button, businesses can be highly targeted and track every transition from an ad. Because of this control and traceability, advertising is extremely important in marketing for things like attribution modelling and conversion rate optimization (CRO).

MDGCI specialises in outdoor/indoor advertising, hoarding, offset & digital marketing, SMS, newspaper, magazines, TV ads, promotion and tie-ups, campaign management, and success tracking. We are a single, easy-to-access location where you can synchronise your advertising solutions with insights and data to strengthen your brand.