Digital Marketing for Political Campaigns in India

Looking for strategic political consulting services and unleash the use of big data & technology for successful political campaigns. MDGCI do competitive research and detailed evaluation of various aspects like collection of public opinion, understanding the political developments, socio economic changes of society and the role of Press & Media. I strongly believe the synergy of Political Management and digital strategy for effective Political Campaigns & Sending a powerful message to Voters.

How MDGCI can help

MDGCI specialize in deploying holistic and custom made solutions for Political campaigns, Election management, Voters database management, Digital & Social Media Management.

With over 560 million citizens, India is the second-largest internet populated country just after China. The Indian internet population is likely to reach 650 million figure by 2023. The massive penetration of smartphones is another reason why Politicians should concentrate on Digital Marketing for Elections & Political Campaign Management.

Why Politicians Should concentrate Digital Marketing & Analytics?

  • 450 million smartphone users
  • 336 million Facebook users
  • 17 million Twitter users
  • 100 million Instagram users
  • 308 million YouTube Users

The high concentration of Digital Literacy

MDGCI Provide Digital Marketing Platforms/Techniques for Political Campaign Management


The main advantage of the website is the huge number of voters searching for candidate names on google. Through the website, traffic can be diverted from the search engine. Voters can get complete information about the candidate views on emerging political development & event gallery. We can also track visitors’ information like location, age, gender, and other details.

Social Media

Politicians should be active in all the popular social media networks. They have to do continuous updates about their activities, views, and counters to competitors in social media. The popular social media networks in India are Facebook, Twitter, Youtube & Instagram. Though WhatsApp is not considered as a Social Media, it is aiding social media strategy through content sharing in party sympathizers groups.


There are different types of analytics that MDGCI can be used in political campaign management.

  • Search Analytics
  • Web Analytics
  • Social Media Analytics
  • SMS & Mobile Analytics
  • Paid Campaign Analytics.

Big Data & Analytics give crucial insights into how the campaigns are working and how the voters are responding to the candidate views on various issues. We can get complete information about various dimensions of audience age, location, browser & content engagement rates.

Paid Campaigns

Paid campaigns can be initiated in the following networks.

  • Google Display Campaigns
  • Youtube Campaigns
  • Facebook Campaigns
  • Instagram campaigns
  • Mobile App Campaigns
  • Location-Based Targeting (Geo-Fencing)
  • Remarketing / Retargeting
  • Email Campaigns
  • SMS Campaigns
  • Publishing ads in specific news portals/app.

Pay per click

Though digital marketing witnessed new trends in the form of social media and content optimization, pay per click still considered as an effective medium to reach the desired client base through keyword bidding in target market.

Pay per click ads can be reflected in the top right side of the search engine results like Google and Yahoo. These ads can also be targeted in web pages, blogs, and portals where relevant and appropriate content published.

We develop proper and feasible strategies to increase position in search engines, by surpassing your competitors, at a feasible cost per click. We empower our client’s websites in search engine placements by bidding effective keywords relevant to the products, services, and portfolio.

Our PPC Management services include:

  • Google Adwords Management
  • Keyword Research
  • Campaign Research
  • Managing Bids
  • A cost-effective strategy for a profitable ROI
  • Competitive Analysis
  • Attracting traffic by effective ad management
  • Landing Page Consultation
  • Micro Targeting using filters like age, gender, location & interest
  • Google Search Campaigns
  • Google Display campaigns
  • Google Universal App Campaigns
  • Google Analytics through setting up goals and funnels
  • Third-Party Analytics like clicky
  • Sales & Conversion Campaigns
  • Google Remarketing Campaigns
  • Location-based campaigns using geofencing
  • Dynamic ads in Google Search & Display campaigns
  • Google shopping campaigns
  • Weekly/monthly reports
  • Competitive Analysis

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