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With the rise in smart phone adoption and data connectivity, mobile advertising has exploded in India and around the world in recent years. Advertisers have billions of impressions to promote their message because millions of mobile consumers spend hours every day accessing the Internet. No advertiser can afford to ignore this medium.
Mobile Advertising may appear to be a wonderful alternative due to its broad reach and lower cost per click (CPC) than desktop ads, but be wary of the drawbacks. To effectively target your audience, you'll need expertise.
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