Lead Based Marketing

Predetermined Lead Rates for High-Quality Leads

We have experience generating tonnes of quality leads at mutually agreed-upon Cost Per Lead (CPL) rates, having performed hundreds of lead generation campaigns over the years. We'll create a user-friendly landing page, drive targeted traffic from a variety of sources, and generate high-quality leads.

We provide lead generation services using a strategic blend of SEO and PPC services. Any individual who hits your landing page and fills out the enquiry form, demonstrating an interest in learning more about your product or service, is referred to as a lead. Because he provides his contact information, the lead can be pursued. Lead based marketing is a highly effective method of acquiring leads through a focused strategy.

What Is Lead-Based Marketing and How Does It Work?

Here's how it works with internet lead generation:
Phase 1: Establishing the lead cost and quality

This is the 'pilot' phase of the project. We create a search-engine-friendly landing page where potential consumers or leads can sign up for more information. The page has been optimised and is being promoted on a small scale. This assists us in providing you with an accurate estimate of the cost of lead generation and acquisition. This step also allows us to assess the quality of the leads and make any adjustments to the lead-based marketing plan.

Phase 2: Full implementation

We launch a larger, full-fledged Lead Based Marketing campaign to gather leads after the pilot phase is completed successfully. This includes the following:

  • Paid advertisements on Google, Facebook, Amazon, and other popular platforms: We target the relevant keywords for your company in the proper geographies to help you acquire the leads you need.
  • Our powerful SEO services ensure that your landing page achieves a high rating on all major search engines.
  • Email Marketing: Over the years, we've built up a vast database of double opt-ins. This information can be used to send emails and create leads as needed.
  • Affiliate Marketing: To drive traffic to your landing pages, we have a slew of partner, affiliate sites in a variety of countries and for a variety of interest groups.
  • Our lead generating services in India assist you in obtaining the leads you require, based on the area and demographics you specify. You'll have a better chance of turning them into customers than your competition.

Why should you hire MDGCI for Lead Based Marketing?

1. Create New Business Prospects: Lead generation isn't just about discovering new customers. It may also give prospects for business. Perhaps a non-competing brand in your industry approaches you about co-hosting a webinar. You also obtain access to their audience by collaborating (and vice versa).

2. Increase your visibility and awareness: Maybe you're a startup that just got off the ground with little fanfare. Alternatively, you could be a long-established company that has been operating quietly for years. And now you want to gain more people's attention (and money) on your business. It is critical to increase exposure and awareness in order to change the tide in your favour. You may achieve this by developing content that your target audience cares about and publishing it on the social media platforms they use.

3. Eliminate or Reduce Cold Calling (and Emailing): Why use ineffective outbound strategies like cold phoning and emailing when you have hot prospects flowing to you? This will free up your salespeople's time so they can focus on completing more deals with leads who are already interested in your product.

4. Lead Management Can Be Automated: You may now employ software to automate the lead generating and management procedures. Email marketing software, CRMs, and customer data platforms (CDP) and Sending Platforms are examples of such tools. You may streamline and accelerate your pipeline by incorporating them into your lead creation strategy. Your CDP, for example, records information about leads. Then, using your email marketing technology, leads are divided into a nurturing campaign. The CRM then keeps track of any correspondence between leads and your company.

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Case study

Chokhi Dhani Jaipur

We created stylish jewellery boxes for Chokhi Dhani based on their requirements and designed a logo that added value to their brand name.

Dew Drop

We worked according to the brand's requirements and designed a meaningful logo, informative brochures, and engaging pamphlets

Jassritha

Our team worked towards laying the foundation for gaining a client audience via organic marketing for the brand.

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Benefit from our Services

Lead generation isn't just about discovering new customers. It may also give prospects for business. Perhaps a non-competing brand in your industry approaches you about co-hosting a webinar. You also obtain access to their audience by collaborating (and vice versa).

1. Market Expansion:

When you first launched your company, you most likely targeted a specific demographic. Is this, however, the only industry you can and should pursue? Lead generation allows you to discover more about your potential customers.Perhaps companies and job roles that aren't part of your marketing initiatives are engaging with you. You'll see this pattern with lead generation and be able to incorporate it. You now have the potential to enter new markets that you would not have otherwise.

2. Expand Your Fan Base:

Lead generation initiatives include a significant amount of content production and communication. It entails creating high-quality content and initiating social media dialogues. The idea is to offer useful information with your target audience in order to establish yourself as an industry thought leader. As a result, a community of professionals that admire and follow your brand is formed.

3. Collect more feedback from customers:

When it comes to persuading prospects to become customers, social evidence is important. And there's no better way to get it than a testimonial from a previous customer. However, you may not always receive these (even when your product or service is excellent). Soliciting testimonials and evaluations from your consumers pays off (literally).

4. Boost Your Profits:

Lead generation, when done right, can increase your brand's capacity to reach target prospects. To increase interest from these specific categories, you'll need to use the correct messaging, offer, and content. You'll be able to attract the attention of quality leads easier this way, making it easier for sales to convert them. The potential for income development is huge, especially when you focus on the interests and pain issues that your audience cares about