B2B Marketing Strategy, Get More Leads For B2B Businesses.
if you're looking to generate more leads for your b2b business then stick with me because in this blog I'm going to be breaking down seven of my top b2b Legion strategies for you to fill your pipeline with an endless supply of ready-to-buy leads.
we help you grow your business generate more leads customers and sales by making way better marketing. so if you're interested in learning the latest and greatest marketing strategies tools tips tricks and tactics.
you know the importance of having a steady and consistent supply of leads flowing into your business day in and day out because more leads mean more opportunity, more opportunity means more sales, more sales mean more revenue. which means a bigger and better business so with that said here are seven of the top strategies that I use inside the agency and with my private clients to help them generate more and higher quality leads for their businesses
1. Be Strategic
about your legion efforts now obviously by reading a blog like this you're showing initiative you're trying to gather the information you need to put together a successful Legion campaign that's fantastic because sadly what most people do is something called running done marketing or random acts of marketing. where really it's a reactive state where it's like panicking need more leads and then you pretty much just grasp at any opportunity that comes across your plate. The problem with that obviously is that most opportunities that come across your plate aren't really that good also whether we're talking about lead gen for b2b pretty much any kind of marketing the worst time to be marketing is when you're desperate. When you really need those leads the best some, on the other hand, is when things are good and you're able to act in a calm cool, and collected manner able to really look at things objectively and make the right decision for your business. This is why the very first step is to map out a really clear and essentially really strategic plan that's going to allow you to put the right message in front of the right people, the right places giving you the greatest likelihood of success now as a quick note. if you'd like some help installing a proven lead generating system in your business.
2. Paid Versus Organic
Where your leads are gonna come from when it comes to generating them for your business. Now the important thing here is that different traffic sources have different strategies behind them essentially some platforms are going to be better for organic gen and some platforms are going to be better for paid lead gen. probably the best examples here are Facebook and LinkedIn. Which we're going to cover in just a minute now the key here is really understanding that different traffic sources have different strategies behind them. When it comes to acquiring leads some are simply better for running paid ads for and some are better for running organic and regular content marketing through and that's really It you seep aid traffic just means running ads organic traffic really just means creating content and not running ads neither is necessarily better than the other but it is important to differentiate the two and not try to be running a paid strategy on an organic platform or an organic strategy on a paid platform because either one Is gonna leave you with pretty lackluster results. so with all that said when it comes to generating b2b leads there are two major players in the space where you're gonna want to run either an organic strategy or a paid strategy that would be Facebook and LinkedIn.
3. Facebook
Now I can almost hear some of the objections already coming through thinking that my markets not on Facebook. I'm never gonna be able to reach them there I serve b2b professionals and c-suite executives and this is definitely not the platform to which I would say that's just wrong. you see pretty much everyone uses Facebook including the people that you're trying to reach just in a slightly different capacity they're not there to do business stuff rather they're to connect with friends and family and share dog photos or whatever else. You can reach your target market on Facebook they're definitely there. You just need a really effective targeting strategy this is the reason that Facebook is really not an organic platform but a much better-paid platform meaning the best way to get in front of c-suite executives and all the professionals you're trying to reach for your b2b lead generation able when it comes to online ads or maybe advertising in general. so the takeaway point here yes to Facebook but yes to paid ads when you're running that strategy.
4. LinkedIn
now let's look at the flip side talk about LinkedIn which is definitely an organic platform now. it would be impossible to make a blog on b2b legion without talking about LinkedIn after all this is the main business social media platform pretty much everybody knows it. If you're into b2b lead generation perform. you should be active and present on LinkedIn in at least a limited capacity now when it comes to LinkedIn. we're in a pretty good time right now we're organic content is getting a lot of good reaches meaning if you can create anything from short little blog posts to much longer articles you're gonna get your content in front of more people for absolutely free contrast this with Facebook where if you create that same content and try to get anything for free. you're gonna get pretty much nothing but LinkedIn also has an advertising platform the problem with LinkedIn ads is that they're crazy expensive meaning you're pretty much able to get much better results using Facebook ads but an organic non-paid LinkedIn strategy.
5. Podcast or a YouTube
another great option for b2b légion and one has had significant success with both my business and with my clients. who has adopted this strategy is using either a podcast or a youtube strategy now why am I saying or why am I saying go with a podcast or go with youtube well essentially. if I have my way you'd really be doing both but I understand that's a pretty big hurdle to get over especially when a lot of people don't like the thought of being on video creating that kind of content this is why I think having a podcast is an absolutely phenomenal tool because they're really quite easy to start. they're relatively low barriers to entry meaning you can do it for pretty cheap just invest in some basic podcasting equipment find a few guests to interview that are relevant to your industry in your market.
You're pretty much good to go the beauty here is if you have a podcast you can video it and then you've got some video content for YouTube. If you've got a YouTube channel well you can strip the audio away now you've got that content for a podcast now I appreciate both the podcasting space. YouTube, in general, is a pretty crowded and competitive market which means you really want to try to be the best in your industry which I appreciate give me a tall order this is why one of the secrets and certainly. when you're first getting started is to really niche down find kind of the longer tail keywords the terms that would really only be relevant and interesting to your exact ideal target market and build your gasps or your YouTube channel around those to start. this is going to give you a greater likelihood of getting traction and really building buy-in and authority in that tiny but more specific ideal target market and you can grow from there not only does a podcast or YouTube strategy work to drive more leads for your b2b business.
6. Join The Conversation
but it also builds authority and credibility and gives you content assets that you can deploy again and again in the future one of the most important things. What you can do when it comes to generating b2b leads pretty much any leads in general, is really identifying your ideal target market and figuring out where they spend their time online so you can join the conversation. I've already addressed that Facebook is a great place to do this because your market probably is there same goes with LinkedIn but there are also some other places that you can find your market online. now obviously this is going to include things like Facebook groups on Facebook and LinkedIn groups on LinkedIn but there are also probably online forums that are relevant to your market in your industry. As well trade publications and maybe groups that form around the key here is to really find those publications find those groups find those forums and get involved by joining conversation answering questions and providing valuable and relevant information. so you can be seen as a source for helpful tips and advice authentic human engagement goes a really really long way especially in the b2b environment.
7. Lead Gen Funnel
where things are let's be honest kind of cool kind of boring kind of mundane but you can fight against that by creating a real genuine connection with people and providing actual helpful advice alright once you've managed to find your people online you've provided some value. you've connected with them well the next step is to really build out a lead gen funnel. that'll take them from cold traffic having no idea who you are all the way through to prospect someone who knows you and possibly starts to like you to becoming that ideal client or that customer. who ends up buying from you and the way you do that is with the funnel that helps to attract connect and convert them the attract part I already talked about which is the traffic you're running either through paid or an organic strategy the connect part is done through a lead magnet. Where essentially you're giving away some kind of value whether PDF download a case study a white a paper some kind of report in exchange for say their name and their email address. the converted part follows after that with a strategically designed email follow-up sequence and possibly retargeting ads as well now the type size structure overall layout of your funnel is going to depend on your market.
Your industry in your business which is why tip number one to be strategic is just so important so you make sure that all the pieces are in alignment and giving you the greatest likelihood of success