How To Generate Leads From LinkedIn

How To Generate Leads From LinkedIn

I'm going to be walking you through the five key areas you need to consider if you want to generate 10 b2b appointments a week on LinkedIn.

let's get into it so the first section we're going to be going through.

why LinkedIn at all even for lead generation?

  • 75% of all registered LinkedIn users have incomes of over $50,000.
  • 44% of all LinkedIn registered users have incomes of over $75,000.
  • 75% of them actually log in to LinkedIn on a daily basis.
  • 50% of LinkedIn users are likely to purchase with a company that they actually engage with on the platform so these are the reasons

Why LinkedIn is a superb place to be for your business-to-business lead generation. what isn't LinkedIn lead generation? it's important to clarify that as we move forward through this training.

What isn’t LinkedIn lead generation?

  • Paid ads:- paid ads are an extremely powerful feature of LinkedIn.
  • Company page growth:- That we're going to be discussing. so we're not going to be talking about the growth of the LinkedIn company page and the furthermore to pre-empt something you’re probably thinking about. it is not actually sponsored in mail messaging that you can get through the various subscription options. LinkedIn does have. it's not going to be those areas.

we're actually going to be talking about is the following things

  • Purchasing LinkedIn sales navigator
  • Outreaching to your second-degree network, not the people that you directly know already on LinkedIn. The people that your people know or the people that your first-degree network knows as well as then sending targeted outreach messages perhaps sometimes in a sequence to your second-degree network that's what we're talking about today. when we're talking about b2b lead generation on LinkedIn turn this is the part.

1. The first most important strategy and mistake that I see is to make sure that you're outreaching only to people who could be your ideal actual client. So make sure that if you are an SEO agency owner or a b2b lead generation agency owner. You're just Altima leaky pin within your network in terms of the outreach that you do not your friends, not your family, not colleagues that you've met through a co-working space but actually focused upon your ideal business client. That's a key thing because therefore each time that that person lets call. It Frank who's a managing director at Frank's local gym when Frank likes your actual comment or your status or connects with you you're also going to get access to Frank's Network. You probably happen to be also other gym-based business owners as an example. So that is the first key thing that makes out reaching specifically potential clients of your actual business. so if you're an SEO agency owner like me and you're also messaging other SEO sand you've got a strong SEO network that's good for the actual network. But it is not good for the actual development of your business and be mindful that if you connect it with too many people who are within the same industry as you. They're probably not going to be people that are gonna buy from you okay that's the first thing.

2. Second thing is that it also works the other way around so one of the things that I often see is I'm getting on average 150 connection requests a week now all of those people rather than the large majority of them are not my ideal client. yet a mistake that I've commonly made and it still sometimes a mistake that I continue to make as I accept people's actual requests on the basis of the desire to just expand my network doesn't do that. only accept people that are relevant to your actual business. People that you can potentially end up doing business with okay so that's individuals within companies. so when you're outreaching out to your ideal client and when you're actually accepting requests that come in except those from businesses rather than individuals that could be your actual ideal client.

3. The third thing. I don't see being used enough is something called LinkedIn boolean search google it LinkedIn a boolean search LinkedIn gives you an incredible power bar to use and/or function. So to this degree, you could in my example target someone who's a former Deloitte employee. You can target someone who also used to go to Warwick University. so then I could look at people that are former Deloitte employees former Warwick University alumni in combination with someone who considers themselves to be entrepreneurial. so I could target through LinkedIn sales navigator in combination with LinkedIn boolean search people that are X actual company X University. We've got those two pieces in common and I'm giving you a couple of points now in combination with the use of LinkedIn boolean search. So, therefore, I could target people within for example the human resources industry without targeting actual recruiters because I might not want to do business for recruiters. I could look to exclude the word, not recruiters and entrepreneurial or not entrepreneurial and recruiters. In case it was the other way around so with the use of LinkedIn boolean search are so many combinations of actual searches. you could run use LinkedIn sales navigator for the education and the background and use that with Boolean search to target people based upon as pall you could target people that are like that like tennis. you could target people that like football they're like the world cup that is French speakers at German speakers you could target anyone using LinkedIn boolean search to really narrow dial. it really narrows down your targeted actual segments so they are the three keys that are really important for when you begin your actual b2b messaging

We've come to the final section of this actual training so these are three additional things or three additional rules that you must know when you're actually doing your b2b outreach.

  • The first element of it is to make sure that you're not sending more than 150 connection requests per day. So LinkedIn does set some fair usage or some rather you know guidelines to follow so don't go beyond messaging or rather outreaching to more than 150people per day every day that's the first thing to consider
  • The second thing to consider is that when you use LinkedIn sales navigator they do also show you people who have visited your profile in the last 90 days so look at those people. You will and you should find some really relevant individuals who could become your potential clients and again feel free to connect with those people and feel free to have a sequence that makes sense for people that have visited your profile in terms of response that you could fireback.
  • The final thing to consider is that the end goal of a LinkedIn degeneration campaign actually, to close a deal it's not to close a deal the closing would be to get this person to get me on the phone that would be what you should consider a victory. so these are the key areas that you must consider if you're looking to generate up to 10 b2b appointments a week feel free or please do comment like if you enjoyed reading this blog.