Is email marketing dead
As a business professional, you might've listened to colleagues chatting around the cafeteria about how email marketing is finished. It's been a mutual suspicion for numerous marketing departments. Apparently it’s not that email marketing is dead, the world is dynamic and things don’t work the way they used to. Therefore the strategies used in email marketing are no longer effective and it requires a little more than just a desolate text mail to attract the audience.
Best Email Marketing Agency
Well, MDGCI is here to let you know that you don't have to worry because email marketing is still going strong and generating more leads than ever before, as we've customized our methods and used them according to the target audience. Below are the reasons for choosing MDGCI over every other marketing agency:-
1) Creating personalized content- #1 email marketing agency
With email marketing, we can customize your campaigns and formulate targeted content. Personalization can be as little as involving a contact’s name in the email. Emails that encompass the initial name of the recipient in their subject line have an elevated click-through rate than those that don't.
On the other hand, we can also create individualized content based on segmenting your audience so you deliver the right emails to the right customers. For instance, maybe we send an email marketing campaign to regular customers and a different one to one-time customers.
One of the main advantages of email marketing with us is that our content can be highly personalized to your audience's needs. Our emails might have variations including different images or subject lines to increase your engagement. We can even create segmented lists based on geography or engagement levels. We use segmentation and personalization to send the right email to the right people at the right time.
2) Collecting feedback and surveys-
Keeping a check on the customer experience is very important if you want customers to go on to interact, engage, and purchase from your brand.
We use Email marketing which helps you do this. For instance, we can send customer satisfaction surveys to obtain customer feedback through email campaigns. This is one of the promising ways to compute your Net Promoter Score (NPS). This score enables you to find out the percentage of customers who are brand ambassadors and the ones who are detractors. With this knowledge, you can rise with techniques to enhance your customer experience.
3) Improving sales- Turn insights into results.
While email marketing is an excellent marketing tool, we can use it to improve your sales as well. The Email marketing campaigns designed by us can feature products or services, and encourage customers to purchase after abandoning their cart or deliver special offers to your customers. Our email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates. Additionally, we can use email marketing to automate part of your sales process, which can help increase sales as well.
4) Communicating with your audience- Get their attention with click-worthy emails.
As a business professional, it's perpetually significant to enhance communication with your audience. When your audience realizes that they can talk to you, they're more inclined to come to be loyal to your brand. Just think -- people appreciate good emails. Reckon back to the previous time you obtained a marketing email from a brand you adore -- was it disruptive or did you appreciate glancing at the latest information? If it's a brand you prefer, you probably admired the experience and it kept you in feel with one of your favourite brands. With email marketing, we can reach more of your audience and easily communicate with brand ambassadors. Plus, these emails will keep your audience engaged every time of the year.
5) Generating traffic to your site- Stand out with beautiful emails.
When we produce the content, how do we disseminate it to your audience? Most likely, we send them an email. With email marketing campaigns, we'll send traffic to your site and improve your SEO. Plus, we’ll keep your audience engaged with your brand and your site. When we develop an email that links to your content, we keep in mind that each email contains a call to action (CTA) so readers can click through to your site.
6) Increasing leads- An email marketing solution that delivers.
In the same vein as improving sales, we can also increase your leads with email marketing. In fact, with our inbound method, email marketing is used to nurture leads and improve conversions. Email marketing campaigns can qualify leads so your sales crew isn't spending time on awful leads. Plus, if your company does lead scoring we can keep track of whether those leads open your emails or engage by clicking the links in your email.
7) Catching up with the right people at the right time.
To have a successful marketing campaign, we reach the right customers at the right time. Yes, we're reiterating this point because it's that important. With email marketing, it's very much clearer to catch up with people because they constantly check their email. They can check it at any time, on many devices, which can enhance the achievement of any marketing campaign. This means we're getting you in front of your audience regularly, so you're always top-of-mind.