What is Content Strategy
Content Strategy is coming to be crucial to carry your brands to greater heights. An engaging content strategy can provide your branding reach the much-needed boost and make your brand stand directly in front of its target audience. However, often brands languish in bolstering the frequency when it comes to content strategy or even if they maintain it regularly, the content is not adequately structured or compatible enough to provide the desirable traffic.
Well, MDGCI got you circled entirely as we have furnished a comprehensive guide for all stuff Content Strategies that you can use and apply for your brand to create a powerful Content Strategy that marvels for any brand, irrespective of its industry.
Recognize your target audience:
Identifying your target audience is one of the considerably significant phases when you’re planning your Content Strategy. Thinking of building one? Make sure your notion about your target audience is unmistakable in your head. For instance, if your target audience is urban, then make certain your brand content is stored with influential words that immediately grab the attention of urban users across the desired platform. The content strategies should be synchronous with your target audience and their attitude. If you have, say, many segments of the target audience, then make sure your content strategy has got everything covered for different audiences. For ex. Swiggy since their corner is food and food is something every generation pertains to, hence, their content strategy is something that is relatable for every generation and circumstance. When you have figured out what makes your target audience pulsate, half of your war is already finished.
Select your Industry & Sub-Industry:
Presume the applicable industry for your brand is marketing, so, make sure to select a sub-industry as well. Sub-industry here stands for the particular aspect of marketing-related services you cater to. Such as Digital marketing, Affiliate marketing and Branding, Consultancy etc. Once you have a clearness across these aspects, things will come to be a little simpler to oversee and while developing your content strategy, you are aware of what & how your content should look like and what message it should transmit. If your business is into Digital Marketing and related services like MDGCI then, your content strategy should be relevant or an ideal mix of Digital Marketing and engaging content that brings out your attention and grasp in the sub-industry and roles you as a brand that understands what they’re attempting to propose and the difficulty they’re unravelling in the particular industry.
Establish & Align your content objectives with your brand goals:
Make sure that the branding goals that you’re setting are:- Specific, Measurable, Actionable, Realistic and Time Bound.
Once your content motives are aligned with your brand objectives, then it would be more simple to accomplish your brand goals adequately and effectively. Make sure that your content strategy is as such that it’s simpler for your target audience to take suitable action. If your brand goal is something else, say inducing brand awareness, but your content is not providing any product knowledge and the features of your product, then your goal of brand awareness cannot be accomplished. If you’re performing Social Media Marketing but not furnishing any information through your content strategy that how impactful and influential is your Social Media Marketing services and how promptly it works out the problems and provide measurable consequence and outcomes, your content strategy won’t be prepared to acquire any advantages for you in respect to that particular branding goal.
Choose your content topics:
Hold at least 5 content pillars and topics ready to build your content around say, in social media marketing, you can pick up the various topics that appeal to your target audience such as Memes, promotional and informational videos, emotional, educational, factual, analytical content or reels etc. and create similar content under the content pillar and topic. Also, pick the appropriate platform that will complete the specific content pillar the best. Say, for reels, Instagram is a favourable platform as reels are its feature.
Choose your content forms:
What type of content are you good at building and will be able to nurture over a while? Say, Video, Graphics, Animation, Audio, and photos. If you’re good with animation, perhaps you can find productive manners to illustrate your brand personality via amazing animated videos, and graphics. Delve in animation or even AR/VR to develop stunning and terrific content.
Create the Content calendar:
Create a Social Media Calendar in advance. Now that you've got a realistic notion of what and how to share, you need a schedule in place that holds all your ideas and performance formats so that you’re good to go. Make sure that you have a different plan ready for all platforms that comprise ideas and frameworks so that you’re good to go.
These were some of the tips that you can effectively utilize for yourself and create an iconic brand online. The rule of thumb here is to maintain a compatible social media presence across all leading platforms. If you’re looking for more creative ways to share your content and convey your brand message across different platforms, reach us for the best content strategy solutions. There are numerous ways that MDGCI undertakes to prepare your brand to stand out, we have good knowledge and expertise of everything and eventually, we’ll make things work for you.